Brand partnerships

Put your productto work.

Fatbobs makes carvings, signs, furniture, and large commercial features in a working shop in the Great Smoky Mountains. We partner with brands whose products genuinely belong in that work.

Bob Rairden chainsaw carving beside a finished bear at the Fatbobs workshop

Recent audience performance

A niche audience with real reach.

In the 90 days ending September 20, 2026, Fatbobs content reached viewers through active shop work, vertical live video, project stories, and finished reveals.

213,000+YouTube views in 90 days
241,000+Facebook impressions in 90 days
1.55M+Lifetime YouTube views
2,850YouTube subscribers
89 percent male

The YouTube audience strongly matches tool, outdoor power equipment, workwear, and shop categories.

60 percent age 55 and older

An established audience drawn to craftsmanship, tools, cabins, and outdoor living.

United States is the largest market

Nearly 62,000 YouTube views in the recent 90-day period came from the United States, with additional international reach.

Figures are rounded from connected YouTube and Facebook analytics. Current reporting is available for active campaign discussions.

Where a brand fits naturally

Products shown doing real work.

We build sponsorships around an actual project. The product appears where it earns its place: milling the log, roughing the form, shaping the details, protecting the maker, finishing the piece, or installing the final work.

  • Chainsaws, bars, chains, sharpeners, and outdoor power equipment
  • Sawmilling, log handling, trailers, and material-moving equipment
  • Woodworking tools, carving accessories, abrasives, and dust control
  • Protective equipment, workwear, boots, hearing protection, and eyewear
  • Paints, stains, sealers, adhesives, and other shop consumables
  • Cameras, mounts, lighting, power, and technology built for active shops

Available content

One project can support a complete campaign.

Deliverables are selected around the product and the work rather than forcing the same package on every partner.

01

Project integration

A natural product demonstration inside a full YouTube build story, with the result and honest experience shown on camera.

02

Live shop use

Product use and conversation during a vertical YouTube live session while the project is actively taking shape.

03

Short-form distribution

Project clips prepared for YouTube Shorts and Facebook Reels, plus a native Facebook post or finished reveal.

How we work

Useful to the viewer. Honest about the product.

We only recommend products we can use credibly. Paid partnerships are disclosed, claims stay grounded in our actual experience, and final deliverables are agreed before filming.

Campaign pricing depends on scope. Paid media usage, raw footage, category exclusivity, travel, and on-site production are quoted separately.

Tell us what you want to put to work

Let’s build the right test.

Include the brand, product, campaign window, goals, and any usage rights you need. We will reply with a project fit and a practical deliverable plan.